For individual academic institutions Altmetric Donut Badge are free to display on content published by their institutes (see here an introductory video).
Follow these steps:
- Inform Altmetric.com the domain of your institutional repository/ research portal. For this you need to send an email to: support@altmetric.com
- Choose the style of badge you’d like to be shown on your institutional repository/research portal.
- Go to altmetric.com/badges and add the code and the badges to the web page of your institute. The badge can be customized (as data-badge type, data-badge popover, or data-badge details, etc.) by adding some attributes. Visit here for more info.
Clicking the badge leads to the detailed page on Altmetric.com that contains social media metrics of research outputs. For more information visit this page.
Note: It is very important to make sure that the research outputs of your institute have Unique identifiers such as DOI, PubMed ID, arXiv ID, Handle, ISBN, etc. to be tracked by Altmetric.com. See here for the list of identifiers tracked by Altmetric.com.